Posting in bursts
Four posts in a week, then nothing for two months. The algorithm forgets you, and so do the people who were about to call.
Gold Coast → Brisbane · Taking on new trades
Your best work is stuck in your camera roll.
You finish a job that looks brilliant, take three photos, and never post them. We turn that footage into a feed that wins quotes — filmed, cut, written, posted and reported on. You stay on the tools.
Social media management for trades on the Gold Coast and in Brisbane.
↑ Five real reels, five different jobs. Scroll sideways.
12Feed posts in a month
5Reels filmed & cut
4Google Business posts
48hPhoto turnaround
The gap
The work is good. The feed isn't.
Most trades don't have a marketing problem. They have a "it's 7pm and I still haven't done the invoices" problem. The posting is the first thing to go.
Photos with no story
A finished wall means nothing on its own. What it took to get there — the prep, the problem, the call you'd make differently — is what earns the quote.
Invisible on Google
People search "painter near me" before they open Instagram. An unattended Google Business Profile sends that job to the bloke down the road.
What we do
Work out what to say. Then pick up the camera.
Anyone can post for you. The reason the posting works is everything that happens before it — and most of that is decided in the first fortnight.
Start here
Foundation Setup
The digital essentials, built properly and owned by you: a one-page lead-generation website, Google Business Profile set up and optimised, Instagram and Facebook sorted, enquiries routed to your phone and inbox, plus tracking and search indexing. Done once, and everything after it works better. Already have some of this? We don't rebuild what already works.
Creative direction & production
On-site filming days, or your own phone footage cut properly. Short-form video, carousels, branded stills, captions written to a hook. Photos back in 48 hours.
Channel management
Scheduling, posting, comments and inbox — your pages stay active and answered while you're up a ladder.
Local search & Google Business Profile
Audit, clean-up and weekly posts, so you turn up in the map pack when someone searches your trade and their suburb. This is where the quote-ready people are — here’s how local search and social fit together.
Reporting & ongoing strategy
A plain-English monthly read: what ran, what landed, what we're changing. No dashboards you'll never open.
The work
One month, one painter, every post.
Not a mood board. This is the actual Aug–Sep content run for a licensed painter on the Gold Coast — every tile below went live.
What actually got built
- 12Feed posts — before & afters, quoting explainers, commercial jobs, a Father's Day piece
- 5Vertical reels, each doing a different job: proof, education, seasonal urgency, problem/solution, recruitment
- 4Google Business posts, one a week, tied to the same themes
- 1Brand spec — three clashing reds across logo, site and email, resolved into one system
- 1Website, designed, built and live
Every caption carries the QBCC licence line required under s 54 of the QBCC Act — compliance handled, not left to chance.
Before
After
Why it works
A before & after is the only ad a trade never has to write.
People don't book a painter because of a clever caption. They book because they saw a house like theirs, in a suburb they know, fixed properly. Our job is to make sure that photo exists, looks good, and turns up in front of the right people — every week, not once a quarter.
Get this for your tradeBeyond the grid
Content isn't only for winning work.
A shoot pays for itself twice. The same afternoon of footage that fills your feed also has to do the jobs nobody thinks of as marketing.
This one wasn't selling a paint job. It was a job ad.
Same client, same branding, same 15 seconds of vertical video — pointed at finding an apprentice instead of finding a customer. Trades spend real money on recruitment ads and get nothing back that they own. A reel costs you nothing extra once the system is already running, and it keeps working after the role is filled.
- Hiring — apprentice and trade ads that show what it's actually like on your sites
- Quotes & tenders — drop recent work into a proposal instead of describing it
- Google Business Profile — the same posts, working where people search
- Your website — a gallery that isn't three photos from 2019
- Signage & vehicle wraps — one brand spec, so everything matches
- Supplier & builder relationships — a page that makes you look like the safe choice
How it runs
Built for tradies, not marketers.
Scope in writing, approvals before anything goes live, and no jargon at any point.
Brief
We agree scope, platforms, look and timeline — in writing — before a camera comes out.
Shoot
We film on your sites, around your schedule. Or you send footage from your phone and we work with that.
Cut & write
Edited, graded, sized per platform, captions written to a hook — including any licence wording your trade requires.
Your approval
You see every piece before it goes anywhere. Nothing is published without your written sign-off.
Post & report
Scheduled, posted and monitored. A plain-English summary at the end of each month — what ran, what landed.
Who you're dealing with
One person. Not a call centre.
I'm Jacqueline. I run Emberson Marketing out of Brisbane, and I work with a small number of trades at a time on purpose.
The person who answers your message is the person filming your job and writing your captions. There's no account manager, no handover, and nobody learning your trade on your time.
I came into this from content, not from an agency. That means I care less about impressions charts and more about whether the phone rings — and I'll tell you straight when something isn't working instead of dressing it up in a report.
Every client gets the same thing: a real plan, work that looks like it cost more than it did, and total honesty about what's actually moving.
Jacqueline Emberson
Founder · Emberson Marketing · Gold Coast, QLD
Services & pricing
Start where you need.
Already have a website, brand or content? We don't rebuild what already works — take the pieces you need.
Full pricing
Send me the guide
Get the Services & Pricing Guide
Every inclusion, every add-on and a straight number against each one — plus the current Founding Client rates. Sent straight to your inbox, no call required first.
Step 01 — One-time
Foundation Setup
Get found. Then get booked.
- One-page lead-generation website
- Google Business Profile setup & optimisation
- Instagram & Facebook setup
- Enquiry routing to phone and inbox
- Legals, tracking, analytics & search indexing
50% to commence · balance before launch · you own everything.
Request pricingThe Content Kit
Bank 2–3 months in half a day.
- Half-day on-site content day
- 2–3 months of content banked upfront
- Owner-to-camera hooks & b-roll
- Branded templates, colours & voice profile
- Capture guide + shot list
Step 02 — Monthly plans
Stay active and consistent.
- 12 posts per month
- 2–4 short-form videos
- 1 platform
- Captions & branded graphics
- Hashtag + carousel strategy
- Hook-led video edits
- Scheduling & publishing
- Google Business Profile management
- Monthly performance report
Build local presence and opportunities.
- 16 posts per month
- 4–6 short-form videos
- 1–2 platforms
- Advanced hashtag strategy + carousels
- Content calendar + direction
- Scheduling & publishing
- Google Business Profile management
- Review strategy & support
- 30 min monthly strategy call
- Monthly performance report
Become the local go-to.
- 20+ posts per month
- 8 short-form videos
- Up to 2 platforms
- Multiple hook variants & testing
- Content calendar + platform notes
- Google Business Profile management
- Review strategy & support
- 60 min monthly strategy call · priority response
- Community management & inbox
- Quarterly on-site shoot
- Enhanced performance reporting
Monthly plans start at site launch · three-month minimum · then cancel with 30 days' written notice · ex GST.
Lower-cost content support
Ask about BYO
BYO Content Management
Already taking photos and videos yourself? Skip the on-site shoot. You capture the raw content — we edit, caption, optimise and schedule it. Professional consistency without paying for capture.
- You capture — the agreed minimum photos and videos, weekly, fortnightly or monthly
- You upload — to a shared folder or link we both have access to
- We process — edited, formatted, captioned and optimised in about 5–7 business days
- We schedule — approved content posted to your agreed platforms
Custom monthly pricing based on content volume and posting frequency. Minimum content supply applies, agreed upfront.
Add-ons
- Community management & inbox
- Google Business Profile — standalone setup
- Quarterly refresh shoot
- Self-capture coaching
- Extra platform
- Ad campaign management
- Rush / extra posts
Priced individually in the guide. Ad spend is paid separately to Meta, and Authority already includes several of the above.
Can't find anything that fits? You don't have to squeeze your business into a package — tell me what you need and the budget you're working with, and I'll scope something around the services that will actually move the needle.
Fine print, in plain English
No surprises.
Do I need to be on camera?
No. Plenty of the best-performing content is the work itself — hands, tools, before and afters. If you do want to be on camera, we'll make it easy and you'll get better at it fast.
What if I can't film anything?
Three options. The Content Kit is a half-day on site that banks two to three months upfront. Authority includes a quarterly shoot. Or take BYO Content Management — you send footage from your phone against a shot list, and I handle everything after that.
Who owns the content?
You do — including the website from Foundation Setup. On full payment you're licensed to use everything delivered across your social, website and advertising, for as long as you like.
How do payments and cancelling work?
Monthly plans start at site launch and run to a three-month minimum, so there's enough runway for the work to actually do something. After that, cancel any time with 30 days' written notice. Foundation Setup is 50% to commence and the balance before launch. All prices ex GST.
How long before it does anything?
Honestly: months, not weeks. Consistency is the whole mechanism. What you'll see early is a page that looks professional enough to quote from — the enquiries build from there.
Get in touch
Let's have a look at your socials.
Tell me your trade and where you're at. You'll get an honest read on what's worth doing — and a quote if it's a fit.